Where data meets culture - strategy with soul.
working with award winning teams
Bringing bold ideas to life
As a senior analyst, experiential strategist, and marketer, I specialize in navigating complex brand challenges to develop innovative campaigns. With over a decade of experience, I've crafted culture-driven programs across the globe, seamlessly blending analytics and creativity. My approach centers on understanding audience insights, leveraging data to inform strategy, and delivering impactful experiences that resonate with consumers and elevate brands in a dynamic marketplace.
Current & Previous Clients
Target
Fifa
Visa
Rakuten
Xfinity
Cooper Vision
about me
Hi there, I’m Jackie Orozco — part strategist, part analyst, all-in creative thinker.
I work at the intersection of data, culture, and storytelling, helping brands make smarter moves and bolder statements. With 10+ years of experience across global campaigns, I’ve built a career decoding what makes people tick—and turning those insights into scroll-stopping, conversation-starting brand experiences.
From running point on sports marketing campaigns to crafting culture-led strategies for names like Visa, FIFA, Rakuten, and the NBA, I’ve helped brands show up where it matters—loudly and meaningfully.
I bring a background in psychology and a certification in data analytics, which means I don’t just study your audience—I understand them. Whether it’s shaping a campaign that taps into fandoms, digging into the why behind your social metrics, or concepting a fresh creative direction, I’m here to make it impactful, intentional, and always ahead of the curve.
When I’m not deep in data or dreaming up strategy, you’ll usually find me creating art, exploring galleries, or diving into the evolving world of AI. I’m endlessly curious about the intersection of creativity and technology—and always looking for new ways to blend the two.
“Learn the rules like a pro, so you can break them like an artist.”
— Pablo Picasso
Get in touch.
Thank you for stopping by! Your journey begins with an idea, and I believe in the power of storytelling to transform that idea into something extraordinary. I encourage you to reach out and connect, I am always looking for the latest and greatest colleagues in the industry.